Brief
Maui Jim sunglasses sponsored an event at The Wimbledon Club during the Wimbledon tournament in 2015 where guests were invited to take part in a coaching clinic, led by former WTA number one Martina Hingis and All England Club head coach Dan Bloxham. This very successful event was followed by a week long rickshaw advertising campaign in and around the Wimbledon tournament area where the rickshaws offered free rides to members of the public and The Press around the busy Wimbledon area in exchange for some form of ‘social currency’ such as a Tweet or an Instagram post.
Results
The rickshaws were very successful in catching general public and journalist attention and the branded Maui Jim rickshaws, our drivers were dressed with traditional Hawaiian clothing and sporting Maui Jim Sunglasses which added to the sporting beach theme the brand portrays!During the one week campaign many free riders were given to the general public in a successful one week social media campaign.
At the Wimbledon club event, the rickshaws were a hit among of the guests and Martina Hingis; who successfully rode a rickshaw around the Wimbledon club!
We are proud of our client fed back “Thank you, Eduardo and a big thanks to your team! Event Marketing Manager, Europe, Maui Jim Sunglasses
