Brief:
For their student offers, STA travel wanted to go around the UK to various universities, creating a buzz and advertising student travel offers and deals through rickshaw branding. Whilst using local students to further promote their brand in universities, they wanted to distribute leaflets, free rides and information about the student’s campuses.
Result:
- The task was successfully completed with London Rickshaws visiting three cities in the UK.
- Students were trained by our team to promote the STA Travel brand.
- All those that saw the rickshaws on the streets turned to have a look and many asked for further information.
