Benefit

Brief:
In search of an innovative way to promote their new boutique, iconic American beauty brand Benefit turned to us to deliver something unique. Using a fleet of strikingly designed rickshaws, we delivered intrigued onlookers straight to the welcoming arms of Carnaby street.

We coupled this service with some rather dashing young men armed with fliers and their own charming selves. They explained exactly what all the excitement was all about to the hordes of shoppers and certainly caught the attention of the lunch time crowd!

Result:

• The store saw a huge influx of customers during their lunch time period as the novelty and convenience of our rickshaw transports really paid dividends.
• The brand was promoted in a way that really struck a note with the public and greatly raised awareness of the new store.