For the Royal Wedding, Pizza Hut wanted a modern and innovative way of attracting customers to their restaurants in Central London, with leaflets distributed. The rickshaws were contracted as a modern and innovative tool to attract families to Pizza Hut and to advertise the brand in the very busy market of Central London in a fun and memorable way which they would not forget and forever associate with the brand.
- Over 1,000 leaflets were distributed during the Royal Wedding and a significant number of new customers were taken to Pizza Hut.
- All those who saw the rickshaws were attracted to the restaurant. The use of the back panel for the advertisement of a promotion was very successful as it attracted large families with children to the restaurant.