Looking to transfer spectators from around the square to the actual event in Trafalgar Square, the UK organisers for the NFL needed a fun and original way of promoting their product. Not as well known in this country, it was important that they entered the market with a high-impact campaign, to really make people sit up and take notice.
Utilising the rickshaws bespoke advertising space, our riders are included; this used by the NFL who opted to have them wearing official NFL gear.
- In a city as cosmopolitan as London, it’s so important that you stand out from the crowd. So driving potential customers around in a logo-emblazoned rickshaw with a rider who matches, creates a truly stylish presence that is guaranteed to be well-remembered.
- A major photo opportunity, the effect of social media cannot be overlooked; it can take mere hours for a video to go viral and be seen across the world. A welcome addition to the rest of the entertainment during the day, the rickshaws were seen as a strong way of conveying a message in central London.