The private jet hire company, Hunt and Palmer, wanted to offer their customers a fun and innovative way of transporting them from their 25th anniversary dinner to their destinations. It would entail taking their VIPs from the restaurant, through a scenic route of the city to their desired tube station, to enable them to return home safely.
- The Rickshaws proved to be a hit with Hunt & Palmer customers with everyone who was asked commenting on the Rickshaws being the perfect end to their evening as it brought flare and excitement to the table.
- People on the street stopped to watch the procession of brightly colored rickshaws with orange canopies and took a great deal of notice of the advertisements on the back of the rickshaws.
- The advertisement was kept on the rickshaws to provide ambient advertisement to Hunt & Palmer after the event.